Arthur – founder of BEAT’ABOX, Singapore’s leading cajon group. They are a professional training and solution provider that specialise in cajons.
Q1: What do you appreciate yourself in the business mainly for?
I always dreamt about this. I’m glad I can help other people to dream as well. BEAT’ABOX it’s not just a business, it’s a platform of dreams. We’ve never thought it becomes like this. But it happened. The biggest success is to see people living their dreams. I feel privilege to be able to feed their dreams. As well as mine.
Q2: What is the biggest challenge for you now?
The biggest challenge for us is not only how to be sustainable, how to be profitable, but how to develop our branding. How to make it original. At the beginning 1 person out of 100 knew about cajon. And then 1 out of 100 who knows about cajon, heard about us. We are changing it slowly, I’m glad we appear in TV and other media quite often. Now we want to work also on international branding, we need to expose ourselves a little bit more. Another challenge is connected with finance, cash flow, it’s quite common for start-ups. We started with zero money, we had nothing to lose, but when you start to hire people, you have to feed them, think how to make profits. As social enterprise we always think about doing good, not always about paying for studio, air-con, thousand things. But we manage to overcome our challenges, it’s our strength.
Q3: What advice do you have for yourself in this situation?
We want to create a Percussion Hub in Asia. We want to go further than just cajons, we want to build the image of cajoniests as musicians, as someone who plays a role model, artists, dream catcher who can influence the world. How we do it? We will carry on what we believe. Everything is possible. We concentrate on branding, implementation of new arts and also on growing our mentality to dream bigger. Sometimes we are so satisfied with what we have that we compromise our further dreams.
Would you like to add something else?
BEAT’ABOX was never thought to be a business. It started as community. My basic goal back in time, in 2011, was to play on the streets. And make people to join me and play together. Singapore is so poor in terms of arts and entertainment, music especially. We are lucking of people playing on the street, people excited about music and willing to display. That’s how we started. Then some organizations began to be interested in inviting us for shows. Then we gained our space in Scape. And next ideas were born: producing our own cajons, starting the school, organizing cajons festivals…
The questions were asked on our behalf by Anna and Andrea from How to (ex) change the world.
Singapore, 24th April, 2016