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Our3Q – Donkey, Vietnam

Marc – co-founder of Vietnamese enterprise, which hires mostly deaf and blind people. Beside the bakery-cafeteria they base their business on catering. They provide healthy, organic lunches for hundreds of children of several schools in Hanoi on a daily routine. They also organize workshops and events for the schools they serve with the aim of educating the young generations about nutrition, healthy food and other important issues.


Q1: What do you appreciate yourself in the business mainly for?

That we made it. We tried so many things… Firstly we made doughnuts, but it didn’t work. Then we tried with baking bread, but finally it also crushed down. Then with sandwiches. Then with open buffet events. None of them worked properly. Finally somebody asked: why don’t you try with lunches for schools? We had no idea how to do lunches for schools, but we said: well, why not, we can try. And this finally occurred to be a success.


Q2: What is the biggest challenge for you now?

From the business point of view, we are quite safe now. Considering the market we could double our business within the next two years. Now we need to concentrate on processes, procedures, communication within the company. We employ about 90 people now, it starts to be a lot.


Q3: What advice do you have for yourself in this situation?

For me, success doesn’t really mean a big business, not even the better procedures mentioned before. My dream is to make people more conscious about what is really happening in the world. Not only in the topic of disability, but also in health, food market, agriculture and so many other things. 99% of people don’t even have a clue about that. That’s why beside doing lunches we organize workshops for kids and parents, to educate them. We want to partner with the schools in creating teaching curriculum, not just being a catering company.


Would you like to add something more?

In Europe we have so many rules. We should learn from Vietnamese. They also have some rules but they never follow them. We need to obey the rules, consciously. Too many rules narrow our actions. Vietnamese never stay still. They are so flexible. If they can’t go one way, they will find another. We, western, need to feel always on the safe side. They don’t have this need for security. We need to have a plan. Vietnamese don’t, they just find out in the moment what will work. They don’t worry too much, they believe that finally everything will be ok. One way or another.      


The questions were asked on our behalf by Anna and Andrea from How to (ex) change the world.


Hanoi, Vietnam, 5th November, 2015

ID: 010/100

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