Michal Jeska – Chief Designer of Gerere, a initiative that uses gamification and other tools to involve people in doing good. They believe that the fun is the key to engagement.
Q1: What do you appreciate yourself in the business mainly for?
The biggest success is that we still believe we have to learn. Although we learned a lot, we have our own system to create gamifications. We create online and offline gamfications. We learned how to facilitate the whole process from the problem of people who came to us to the end when we release something.
Q2: What is the biggest challenge for you now?
To convince big companies that their CSR or Foundation’s projects can be much bigger. Usually people in CSR and those foundations have one way policy, they often don’t understand how far CSR can go, how much they can do. The hardest thing is to reach them, educate people how much we can do with not so much money, using energy and all resources we have in the right direction.
Q3: What advice do you have for yourself in this situation?
Next project, we are just starting is the Gamification camp. It’s a big event for us because we will have the opportunity to work with 10 organizations for 6 weeks and see if our idea of fast working and fast coming with prototypes can be successful with many people at the same time. We did that with many organizations but working one to one. Now it’s time to check if we are able to create a workshop about it. We believe we can have a bigger impact if we take ten organizations instead of one at time.
Would you like to add something more?
The idea we have is to change the life of 1 million people in 5 years using fun. The main goal is to educate people to use gamification in their projects and to cooperate with them to develop those projects. Sometimes people have an idea how gamification and fun can work and involve people in social context but they don’t really know how to use it or they make small mistakes which we can see at glance. We want to help them and encourage them to test. People don’t like to test their ideas, they think they will fail but tests are for failing, to show what needs to be improved. To know more about us, you are more than welcomed to visit: https://www.facebook.com/gererefunforgood/
The questions were asked on our behalf by Anna and Andrea from How to (ex) change the world.