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Our3Q – Tribu, Philippines

Jason – founder of Tribu – a shoes company. Recently, they started a new project called Ligid, which aims at creating shoes from used tires.


Q1: What do you appreciate yourself in the business mainly for?

The achievement depends on the stage. Before, when I was 25, the biggest achievement was to do something and make some money. Then, I could employ a lot of people and that was my achievement. I helped 400 people and their families. I also helped my own family, my parents have now their own factory; the same for my brother and my cousins, they created their own brands. But for me, personally, the biggest achievement now would be to live the way I want, find balance between work and my own dreams, passions.


Q2: What is the biggest challenge for you now?

With our new brand, Ligid, which provides shoes made from used tires, the biggest challenge now is to find a distributor. We want to create shoes trucks: mobile factories which we can move to the places where people really need a job, for example squatters in Metro Manila. We could already sponsor one of them, this is not a problem, but before we need to be sure we have a distributor who will buy the output. I could do it myself, but I don’t want and this is connected with my other, personal challenge. Two years ago we had 400 employees working for Tribu. For almost 15 years I was doing that and I got tired already. I don’t want to handle so many people. So we changed the business model. I gave my factories to my parents, my brother and some of the employees. The same with warehouse and distribution. I kept only 15 people in my design team, all the rest I gave to others. And I don’t want to come back to the previous stage. If I distribute Ligid shoes, it will conflict with what I want from my life. I need to have balance now, I need to follow my passions, hobbies like climbing, kiting, travelling.


Q3: What advice do you have for yourself in this situation?

Our distributor for Tribu already likes the Ligid concept, they say it is worth a try. So probably we will try small, we will make the first shoes in our factory, instead of sponsoring shoes truck somewhere else. If this is successful, we will make more. Also with Tribu we started with 3-5 pairs of shoes per day, now we make 3500 per day.


Would you like to add something else?

Whatever you do, you need passion. At the beginning of Tribu I didn’t have capital but I had that burning passion. I started with 10$ in my pocket. If you are passionate about mountains, you can climb for 8 hours, it’s demanding, but you don’t feel tired, you just want to do it. But if I put there somebody who doesn’t want to do it, after one hour he says: I come back. If you like something, it’s not tiring. It’s true for everything in life.


The questions were asked on our behalf by Anna and Andrea from How to (ex) change the world.


Manila, Philippines, 28th  February, 2016

ID: 029/100

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